Jaecoo club
Customer club of the JAECOO car company
Symbol and logo for the international customer club of the JAECOO car company.
As a brand-new off-road brand, the name JAECOO (China) is inspired by a fusion of the German word “Jäger” and the English word “Cool.” This melding captures both off-road and urbanism while exuding a refined style and quality that imparts a mission of brave exploration and unwavering perseverance.
Task: To the main logo of the JAECOO car company, design a graphic symbol and the word “CLUB.” Modifying the main JAECOO logo is not allowed.
As the primary symbol, we have designed a swift and dynamic silhouette of the JAECOO J7 car, overcoming all types of roads and life circumstances.
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