SharpLab
Brand Identity
Development of a corporate identity for a laboratory specializing in the sharpening of industrial tools.
Objective: To design a logo and brand elements for a small workshop that provides professional sharpening services for industrial tools: lathe tools, saw blades, drills, and milling cutters.
Requirements: The client wanted the logo to feature an image of a tool or a saw.
Solution: I based the logo on a classic image of tools, arranging them in a circle. The resulting logo conveys three main ideas: The cycle of cutting tools.The general shape of a nut. The inner image of a saw blade.
What has been done: Logo, brand identity. Outdoor advertising. Brand identity usage guide.
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