Netteca.
Digital products, performance marketing and affiliate investments.
Logo and visual identity design for a digital company. Development of a unified visual system for digital environments.
Netteca is a company operating in digital products, performance marketing, and affiliate investments. The business is built around developing in-house IT solutions, managing traffic, and scaling digital services.
Task.
To fully redesign the logo and visual identity. To create a modern mark and build a system that works reliably in digital environments, scales well, and supports the growth of the product.
The previous logo did not hold up under real conditions. It lost clarity at small sizes, did not work in interfaces, and had no consistent visual system behind it.
Solution.
A new graphic mark was designed with clear geometry and strong recognizability. A typographic system was developed and combined into a cohesive visual structure that adapts easily across different formats and media.
The identity was built as a flexible system that can grow with the business and perform under constant digital load. An additional graphic element was introduced to give more precise control over visual communication, allowing for clearer emphasis and more structured messaging within a unified visual language.
Implementation.
A brandbook was developed along with key applications, digital and print materials. The system has been implemented into the company’s communications and is used in daily operations.
Project team.
Project team.
Art Director: Evgeny Golovach
Designers: Oleg Nekrasov, Serg Kakhalsky
Project Coordinator: Elena Gordeeva.
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